01
Clients
First of all, you need to think carefully about who you are addressing, that is, who is your target group, but know that it cannot be everyone!
For whom you are creating a catering facility; what is specific about your clients; what is the purchasing power of your guests; who are your most important clients; is it the business world or students…
02
Values
What is actually the value you deliver and the content you market to your customers; what customer needs are satisfied by your solution, and what value combinations do you offer to each individual type of your guests…