Where the error occurs?
The catering business is one of the most dynamic and demanding branches of the industry. In order to succeed in this area, it is necessary to have good organization, quality service, satisfied guests and, of course, profitability. However, many caterers make some common mistakes that can hurt or hinder their business in the long run.
1. Lack of vision and plan.
Many restaurateurs start their business without a clear idea of what they want to achieve, what their project task is, what their competition is like and how they will differentiate themselves in the market and attract the desired target group. Without a vision and a plan, it is difficult to define goals, strategies and measures of success. That is why it is important to create a detailed business plan that will cover all aspects of the hospitality business, from finance, marketing, procurement, personnel to operations.
2. Poor cost control.
The catering business has many variable costs that depend on the number of guests, the season, food prices and other factors. If these costs are not monitored and optimized, they can lead to lost profits and debts. That’s why it’s important to take care of all expenses, from purchasing goods, paying staff, utilities, taxes to maintaining equipment. It is also useful to set up a regular list of goods and inventory that will monitor the state of stock and prevent wastage and inconsistent treatment of goods and work tools.
3. Disgruntled staff.
The staff is a key factor in the hospitality business because they represent the face of your establishment and influence the experience and satisfaction of guests. If the staff is dissatisfied, unmotivated or unqualified, this will affect the quality of service and the atmosphere in the facility. That is why it is important to invest in training, upgrading and retaining staff who will be professional, friendly and ready to cooperate.
4. Poor communication with guests.
Guests are the reason for the existence of the catering business and their opinion is of crucial importance for success. That is why it is necessary to establish good communication with guests, listen to their needs, wishes and objections, and provide them with quick and adequate feedback. It is also advisable to use different communication channels, such as social networks, website, e-mail or phone calls, in order to increase the visibility and availability of your facility.
5. Ignoring innovations and trends.
Hospitality business is subject to constant changes and challenges brought by new trends in consumption, technology and legislation. If restaurateurs do not adapt to these changes and do not introduce innovations in their offer, service or business, they risk falling behind the competition and losing their guests. That is why it is necessary to monitor what is happening on the market, research the needs and preferences of guests and implement new ideas that will improve your business.